email marketing business

Why Email Marketing Is Important For Your Business

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Technology has changed with time and made it both easier and efficient to keep connected with individuals around the world. In recent years, the use of email has taken off as a means to stay in touch with one another at home and in the workplace. Email marketing is also one of the most important techniques for businesses to stay connected with their customers.

Since emails can be accessed from nearly anywhere (your personal laptop, the desktop at work or even your phone!) this makes it one of the best methods to keep customers up to date with the latest business news and promotional offers which may interest them. Email marketing is a small but powerful strategy to utilise in order to build a friendly and trustworthy rapport with customers and to keep them interested in the products or services your business has to offer. One thing to remember is to plan an email marketing strategy carefully because too many emails can be disruptive to your audience, whilst too few emails may cause your business to be forgotten leading to a loss of potential customers.

Recently, there’s been a rise in email marketing platforms available on the internet, which helps you to send mass emails to a list of subscribers; Campaign Monitor is one of them. It’s simple and easy to use with a drag and drop feature to add in content such as your business logo, text, selected images or call-to-action buttons. There’s also the option to curate new subscriber lists or import your old ones from another database. Campaign Monitor offers over 25 templates to choose from in order to customise your email campaign layout and style depending on the type of information it will contain – announcements, deals/offers, events & more! This is useful for targeting your audience and ensuring they are engaged with the content you send out.

Now this is where things get interesting! Campaign Monitor allows you to track exactly who is viewing your email and how they are engaging. Through a rich set of reports, you can analyse detailed statistics and see how the campaign is performing. Campaign Monitor also has another tool, called Customer Journey, where you are able to send automated emails to specific consumers based on conditions which are set on the platform. Customer Journeys are a brilliant way to increase engagement and drive more sales for a business. For £9 a month, you get access to the basic package which includes all the core features of Campaign Monitor and allows you to send 2,500 emails across campaigns and automated emails. A great investment, if you ask me…

Until next time.


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