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A business’ brand plays an influential role in allowing it to gain consumer recognition as this potentially leads to a growth in sales. Therefore, sometimes a business may be required to refresh their branding in order to stay relevant in the ever-changing climate and continue to retain customers as well as target a newer market. There are many ways to refresh a business’ brand, so if you’re a business owner, take note!
A logo is what helps consumers in identifying a business. It often serves as the first point of contact between a potential customer and business. Therefore, it is crucial that the logo provides a brief insight into the business and what it encompasses. It must also be eye-catching and memorable. When refreshing a logo, it is important to keep the same overall concept, and instead make minor modifications through font changes, colour adjustments and slogan tweaks.
In today’s day and age, where the internet is freely available to almost everyone, a business website is vital in order to gain exposure for the business’ brand and create a professional business image in the market. Setting up a website can be tricky if you’re not tech savvy, plus designing a new website or refreshing a current one may seem a little costly depending on your requirements. However, there are many companies which specialise in pay monthly websites and can help you set up a website from scratch; from hosting to overall design. This is a brilliant option for a cost-effective solution in which you can simply sit back and relax.
With almost 4.2 billion global users of social media, it’s now more important than ever for businesses to get on board with social media. Not only is it a totally free opportunity to advertise your business, but it’s also a great way to keep in touch with current customers, by answering questions and queries, as well as target potential new customers through marketing strategies. Business branding can be refreshed through a change in banners across platforms or keeping to a certain colour palette on platforms where imagery is the key focus. Furthermore, this can be further advertised through marketing campaigns and influencer collaborations.
Remember, you don’t need a ton of cash to refresh your business’ brand – even the smallest of changes can make a big difference, leading to more sales and growth in customers.
Until next time.