promotional products technology business customer

How Technology is Changing the Promotional Product Industry

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As a freelance graphic designer, promotional products have helped me to retain customers, convert sales and leave an all-round positive impression on everyone that receives them. Promotional products are low cost marketing tools which help to boost business brand awareness, improve customer loyalty and increase company exposure all at once. Using them is a no-brainer, right?

The key to a successful promotional product is the usefulness of it to your target audience. With advancements in technology and an increase in society’s reliance on personal devices, it is important to keep up with the times when thinking about business branded items.

While the traditional branded giveaways of pens, notepads and mouse mats are the perfect staple items, times are changing and technology is taking over! Unsurprisingly, I’ve started to see products such as power banks, speakers and headphones shoot up in demand while the more traditional items are falling behind.

With the help of new technologies, such as 3D printing and advanced embroidery techniques, the overall quality of promotional products are steadily improving. High value items are becoming firm favourites and mobile apps are sweeping the market. Virtual and Augmented Reality has had some real advancements throughout 2018 meaning there will be a rise in fun experiential demos at every trade show throughout 2019.

People are spending more and more time on their phones and relying on them now more than ever. For this reason phone related accessories and gadgets are the perfect choice for promotional products that can suit all budgets.

From mobile phone stands, power banks and earphones to plug-in speakers and tablet cases, the choices really are endless. Just be aware of production costs when making an order and weigh up whether the latest promotional product will actually benefit your business!

Until next time.


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