2020 has been a tough year for everyone especially with the lockdowns and fear of the pandemic caused by Covid-19. It has caused an even bigger impact on businesses and our day to day lives such as how we study at school and how we work our jobs. The top trends which businesses are starting to follow to get the most out of these bad times as well as follow the new government guidelines are:
To stay at home & save lives:
More and more businesses are opting to let their workforce stay and work at home as much as possible in order to minimise the transmission of Coronovirus and help in lowering infection rates. This is also a pretty cost-effective solution for businesses who lease out premises for their employees to work from.
Use of online communication:
We live in an age where technology and connecting with others is available on the palm of our hands. Communication can take place virtually anywhere and staying in touch with family and friends whilst maintaining distance has never been easier. There’s a range of apps such as Discord, Whatsapp and Skype which also support video calls, so businesses have started to implement these in their strategies when undertaking conferences and meetings.
Reviewing of business models:
The impact of Coronavirus has been greater than anticipated and unfortunately many long-running brands have been forced into administration and liquidation. Due to this, businesses have had to revise and see how they can improve their business model to make it easier to attract and retain a loyal consumer base. Many local businesses have started to trade online and offer home delivery services to ensure that they can survive the current crisis. This change in business model has been further supported by the use of social media where a wider audience can be reached. Larger businesses have also started to use virtual interfaces to interact with their customers through virtual reality and augmented reality, for example, customers can try lipstick colours on an app before purchasing the shade of their choice.
In the past few years, we’ve seen the increase in self checkout services and chatbots online. Well, automation is set to expand into sectors such as manufacturing and supply chains which unfortunately will see many individuals face redundancy. This trend may also sweep into white-collar professional jobs where responsibilities are assigned to computers and smart robots over virtual interfaces.
It can be an uncertain time for many businesses, big and small alike, but hopefully with the right research and implementation they can stay afloat and survive for the years to come.
Until next time.